Scary Shaw Brothers films aim for Euro TV market
In an article about licensing deals for the 700-title library of films from the Shaw Brothers, Hollywood Reporter mentions that Celestial Pictures will try to pitch the studio’s horror efforts to European television stations. Although Shaw Brothers is most well known for kung-fu movies, they have dabbled in horror. Perhaps the example most famous to Western audiences is LEGEND OF THE SEVEN GOLDEN VAMPIRES (a.k.a. THE SEVEN BROTHERS MEET DRACULA), a 1974 collaboration with England’s horror specialists, Hammer Films. According to the article:
Celestial is going to change its sales strategy in time for the upcoming MIPTV, Mak said, switching its focus from Shaw Brothers kung fu classics to pushing Shaw’s horror slate to target the horror channels in Europe.
“American and European horror films tend to be more gory and bloody, but the Shaw horror relied more on atmosphere, so the European audience might find them refreshing,” Mak said.
The titles highlighted include “The Ghost Story” and “Hex.”
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